If you intend on starting a business blog for a small business, then the self blog hosting platforms are definitely the way to go. Self hosting your own blog can improve your business marketing success in the long run. This is because:

1. It will enable you to add some credibility to your criticisms and commentaries. This will show your readers that you are dedicated to promoting and marketing your particular topics.

2. It also enables you to interact with your readers. This is undoubtedly one of the best features that self blog hosting has to offer for the business blogger. With this, you are able to respond to comments posted by your readers and address any form of criticism that the readers post about your business.

3. It also allows you to be creative and set up the theme of the blog in accordance with your business.

All in all, business blogs are being used increasingly by small businesses so as to market their businesses without expensive strategies for marketing.